Advertising Innovation: Exploring the Future Value of Interactive and Playable Ads

Advertisers continuously explore innovative ad formats and efficiency improvements to attract more users and stand out in the competition.

Evolution of Ad Formats

1. From Traditional Banners to Native Ads

   • Native ads have become mainstream, with optimized ad placements and display frequencies leading to better user experience.

     . Rewarded Video Ads

   • Users receive in-app rewards for watching ads, bringing higher revenue for developers and advertisers.

     . Future Trend: Immersive Ad Experience

   • Ad formats are becoming more attractive, with overall ad effectiveness continuously improving.

   • Providing better, more immersive ad formats will be key to the future of advertising.

Pangle Playable Ads: Innovation and Interaction

What are Playable Ads?

Playable ads are true interactive video ads that allow users to interact with the advertisement rather than simply clicking a watch button.

• Playable ads showcase game or app highlights before directing users to the download page.

  Users can experience core features in advance, creating an immersive interactive experience.

Characteristics of Playable Ads

• Lower Creative Costs

  Improved Promotion Efficiency

  Advertisers' confidence in playable ads continues to grow, with increasing financial investment.

  Playable ads have become one of the most promising ad formats.

Three Major Advantages of Playable Ads

1. More Effective Conversion

   • Playable ads originate from the games or apps themselves, making users more willing to learn about, use, and ultimately install them.

   • As users experience the ad, they gradually develop interest in the game or app, significantly improving conversion rates and retention rates.

     . Higher LTV

   • Users who experience core features through playable ads show higher lifetime value (LTV).

   • Data shows that playable ads effectively improve CTR and CVR, acquiring users with lower budgets in less time.

     . More Accurate Analysis

   • Through data generated from each interaction, including clicks, loads, plays, and conversions, advertisers can conduct detailed data analysis.

   • Helps advertisers optimize ad creatives and promotion strategies with more confidence, reducing subjective decision-making.

Current and Future Value of Playable Ads

1. Improving Promotion Efficiency and Content Value

Playable ads provide better experience and actual value to users through the integration of content and user flow.

• Compared to traditional ads, playable ads are less intrusive, enhancing ad nativeness and user acceptance.

2. Setting New Market Standards

• Users often intuitively perceive ads as intrusive, with varying creative quality.

  Playable ads change users' perception of advertising through interaction and immersive experiences, setting new standards.

3. Future Trends

We believe future ad formats will continue to develop in these directions:

• Higher Content Value

  Stronger Nativeness

  Lower User Interference

Conclusion

Playable ads represent a new trend in the advertising industry, creating a win-win situation for users, developers, and advertisers through more interactive and immersive experiences. Both now and in the future, playable ads will continue to lead innovative development in the advertising industry.